How We Prepared
We started preparing for IHE China several months in advance, coordinating efforts across time zones between Moscow and China. We envisioned our booth as a "window into Russia" — a warm, welcoming space where every visitor could learn about Russian healthcare and receive clear, helpful answers.
We paid attention to every detail: the design, text content, communication scripts, and small gifts. Some materials were prepared in Moscow, others on site in China. Our team personally flew to Guangzhou to be present at the booth from the very first to the very last day, engaging directly with the audience.
To support visitors at the booth, we invited Mandarin-speaking promoters, trained them thoroughly, and prepared adapted presentations in three languages. We wanted each guest to leave not only with valuable information, but also with a warm memory of the interaction. That’s why we brought along small souvenirs — branded tea, postcards, and matryoshkas — so guests could take home a little piece of Russia.
What Happened at the Expo
For three days, the MARUS team was fully engaged on the ground. We personally oversaw booth setup and decoration, delivered presentations, spoke about Russian medicine, and answered visitors’ questions. The audience's attention was drawn not only to the services we offered but also to the brand values — trust, quality, and comprehensive support for patients at every stage.
The results exceeded our expectations. We had meaningful conversations with a large number of interested partners — not just formal exchanges, but open and informative discussions. Many visitors showed genuine interest, asking questions about medical tourism to Russia and how treatment is organized in our clinics. We were happy to share our knowledge and saw that this information was highly relevant and valuable for the Chinese audience.
What’s Next
Participation in IHE China is just the beginning. We plan to continue promoting Russian clinics and treatment options on popular Chinese platforms such as WeChat, Little Red Book, and Douyin. Our roadmap includes expanding our partner network, launching localized online services, and participating in future international expos — all to become even more accessible and transparent to those seeking high-quality medical care.
IHE China 2025 confirmed that international interest in Russian medicine is steadily growing. We are proud to be part of this process and are fully committed to supporting Chinese patients on their journey to safe, affordable, and effective treatment in Russia. MARUS continues to build bridges between countries and cultures, opening new opportunities for medical collaboration and healthcare without borders.